The Market Demands a New Paradigm
Health Match Solutions

Revolutionize your approach to medical supply partnerships with Health-Match Solutions. In an era marked by transformative shifts in healthcare, our Identify-Match-Equip-Support-Evaluate model ensures strategic alliances between innovators and sales organizations. By meticulously assessing market needs, pairing products with compatible sales teams, and providing ongoing support, we pave the way for success in a sector yearning for innovation. Health-Match Solutions utilizes a proprietary model, guiding discovery through implementation and continual revision, ensuring ideal matches between innovators and sales organizations.

In a rapidly changing Medical and Dental industry, driven by factors like population growth, aging, economic constraints, specilization and technological advancements, Health-Match Solutions bridges the gap between innovators, sales corporations, training departments, and healthcare providers. Our Identify-Match-Equip-Support-Evaluate cycle facilitates rigorous assessment, strategic matching, resource provision, ongoing support, and performance evaluation.

With approximately 923,000 physicians practicing in the United States, the market demands a new paradigm. Health-Match Solutions addresses this need, reducing the risk of wasted time and resources for both innovators and sales companies. In a competitive landscape where the status quo poses a challenge, our expertise minimizes risks related to inadequate vetting, training, and support, ensuring successful partnerships for both parties. For innovators, gaining and sustaining the attention of the right sales partner is made achievable with our expert and unbiased support, preventing innovations from languishing in a crowded market. 

We service two related but somewhat distinct Medical Devices client bases

Company’s new to the US Market, and those in the US that feel there needs to be a better way to approach the market – there must be a way to generate more sales.
We bring a set of skills developed by decades (a combined 120 years) of being in the medical marketplace.

We can work across the whole spectrum of Sales & Marketing needs. Either individual pieces or all your needs. While there are differences between established organizations and those entering the market; the elements are very much the same. 

We can help with:

  • Identification of key markets
  • Business review; an assessment of the competitive environment and success as well as necessary investment.
  • Strategic planning
  • Development of marketing plans and materials
  • Sales structure and strategy – employees, independent agents/groups and distribution channels
  • National accounts and IDN’s 
Solutions
Health-Match Solutions utilizes a proprietary Identify-Match-Equip-Support-Evaluate model to dramatically increase the likelihood that innovators will partner with sales organizations which are appropriately aligned, trained, and motivated to sell their products. They recognize that ideal matching at this level requires extensive and unbiased knowledge of multiple sales organizations including capacity, skill sets, market/specialty focus, coverage, sales performance, financial commitment, and portfolio relevance. Every member of their leadership team has extensive experience working with both new and established healthcare innovation companies, healthcare delivery organizations, and the various sales channels connecting them with each other. Since it is clear that successful marketing of a product or service is much more complicated that presenting profit potential and trusting the sales team to deliver, The Identify-Match-Equip-Support-Evaluate cycle guides initial discovery though to implementation and continual revision of current as well as potential future matches.

Solution Components

During this phase new innovations are rigorously critiqued in terms of market need, functionality, operational support, competitive positioning, financial model, safety, therapeutic ecosystem, sales cycle, sales complexity, and sales support.

An amazing product, service, or solution must be matched with a sales organization which is capable and motivated to convey its value to healthcare organizations. Each sales organization offers unique capabilities and limitations. In addition to reach and resource comparisons, Healthcare-Match Solutions factors in capacity, specialization, account base, support model, “portfolio noise”, technical acumen, prior performance, financial expectations, and motivation of multiple sales organizations before recommending a match to either party. This greatly reduces the risk of wasted time and resources for both the innovator and the sales company.

Once a match or matches are made, HMS ensures that all necessary resources are available to accelerate market success. This includes everything from contract documentation to marketing materials to critical training resources.

Along with insuring that all initial resources are available for a smooth launch, HMS actively monitors progress in order to suggest or directly provide ongoing support as necessary.

Throughout the entire process, HMS will actively evaluate performance in order to help with rapid course-corrections when needed. This evaluation phase also provides invaluable data when considering future matches.

CONTACT US

Get in touch today!

f.prendergast@healthmatchsolutions.com

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